Intel has just announced its new 11th Gen processors, and alongside the launch, the company is also rolling out a new minimalist logo — the third logo that the company has ever used. The fresh design replaces the previous branding with the Intel wordmark enclosed in a circle that has been used by the company in various forms since 2006.
The new logo will also accompany a brand-wide refresh for Intel, with a more minimalist design for everything from Intel’s Xeon servers to its Optane memory chips.
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While the new logo is a fresh look for the brand, with a boxier font than the clipped curved of the 2006 iteration, it does maintain plenty of elements from both of the previous designs, including the square-capped “i”.
Intel is introducing some new aspects to the logo, too. While the classic blue color that it’s used for decades will still be a strong part of the brand, the company is expanding to new variants with more colors, like a secondary color for the dot of the “i” in some cases.
The company is also keeping the iconic five-note “bong,” although it promises that it’ll have a “modernized version” to match the logo later this year.
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You’ll be able to enjoy Intel’s new designs gracing the irritating sticker on your laptop (and presumably, the rest of Intel’s branding) soon.
Update September 2nd, 2:45pm: Added additional details and images for Intel’s new design.
The Link LonkSeptember 02, 2020 at 11:40PM
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Intel debuts a new logo alongside its 11th Gen chips - The Verge
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